Market size and growth opportunities
The question
How big is the market for your offer really, and is it growing?
What you get: A well-founded estimate of the market, with its sources and assumptions, and where the growth lies.
Capabilities · Strategy & Advisory
Market research and competitor analysis for better decisions
How big is your market really, who are your best customers and what will your competitors do? We build the fact base and turn it into concrete choices: where you play, for whom and how you win.
How big is your market really?
Answer: the market map
Answer: the segment priorities
What are your competitors doing?
Answer: the competitor profiles
Deciding without market insight is gambling
A new market, a new target group or a price change: these are choices with big consequences, often made on gut feeling. A chat with a few customers, an impression of what the competitor is doing.
Sometimes that feeling is right, sometimes it costs a year and a budget. We build the fact base around the one decision in front of you, so you choose with evidence rather than hope.
On gut feeling
- A conversation with a few customers
- An impression of what a competitor does
- Hoping it is right
With evidence
- Market size, with sources
- Segments by return
- Where the margin sits
What we research for you
Competitor analysis
The question
Who are your real competitors, and how will they react when you move?
What you get: Profiles of the main players: offer, prices, position and their likely response.
Customer segmentation
The question
Which customers bring you the most, and which mainly cost you time?
What you get: Clear segments based on needs and returns, with a priority for each segment.
Where the margin sits
The question
In which part of your market is money made, and where do you stand?
What you get: A map of where the margin sits, and what that means for your position.
Example of a market map
Who plays where, and where there is room
- 01Large generalistbroad, premium
- 02Price fighterbroad, cheap
- 03Niche specialistnarrow, premium
- 04Regional playermiddle
- 05Your positionopen space
What this means · Your position
Specialised, in a price range where nobody is strong yet. That is the open space the research brings to light.
Illustrative example. Circle area = relative size; gold = your position.
Not panel research, but strategic insight
A classic market research agency measures what large groups of consumers think. That is useful, but it rarely answers your decision. We start from the choice in front of you and look for exactly the facts needed to make it well.
Wynmond & Co.
- Starting point
- The decision in front of you
- Sources
- Public statistics, annual accounts, interviews and field research where needed
- Result
- Choices: where you play, for whom and how you win
- Afterwards
- The recommendation connects to a plan
Classic market research agency
- Starting point
- A questionnaire for a large panel
- Sources
- Consumer surveys
- Result
- A report full of figures
- Afterwards
- The report is the end point
Questions we answer
Is Wallonia or the Netherlands an attractive market for us?
Which customers bring us the most?
How will competitors react if we lower our price?
Is there room for a new offer in our region?
Which target group do we serve first?
What you receive
- PDF
Market map
Who plays where, how big the market is and where there is room.
- PDF
Competitor profiles
Offer, prices and position of your main competitors.
- Excel
Segment priorities
Which customer groups you serve first, and why.
- PDF
Where-to-play recommendations
Where you play, for whom and with which offer, backed by the facts.
- Presentation
Presentation
A clear presentation for your team, your management or your board.
Every figure has a checked source. We are not a panel agency and not a marketing agency: we help you choose.
Related capabilities
Strategy & economics
From insight to a well-founded choice, with a business case.
Explore the service
Technology & AI
Go-to-market strategy for tech and AI companies.
See the industryFrequently asked questions about market research
How does it differ from a marketing agency?
A marketing agency helps you carry your message: campaigns, content, advertising. We help you choose beforehand: which market, which customers, which position. A marketing agency can use that insight afterwards. We do not run campaigns ourselves. From insight to choice is the job of strategy and economics.
Which sources do you use?
Public statistics, annual accounts, industry information, conversations with customers and experts, and field research where needed. Which sources we use depends on the decision in front of you. Every figure in the report has a checked source, so you know where it comes from and how solid it is.
How long does a market analysis take?
Usually two to six weeks, depending on the question and how much field research is needed. A question about one competitor goes faster than an analysis of a foreign market. The schedule is in the proposal after the introduction. You can read how an engagement runs in our approach.
Can you research foreign markets too?
Yes, around a concrete decision about expansion. For example, whether Wallonia, the Netherlands or another country is an attractive next market, and how best to enter it. We combine public sources with conversations, on site or online. For tech companies this is part of go-to-market.
What does market research cost?
Every piece of research gets a fixed price in the written proposal after the introduction. The price depends on the question, the number of markets and how much field research is needed. So you know in advance what you pay and what you get. Tell us in an introduction which choice you face.
Know your market before you choose
Tell us which choice you face. We show you which insight you need to make it well.