A growth choice
Expand, specialise or launch a new offer: which path suits your business?
Capabilities · Strategy & Advisory
Strategy consulting for SMEs that want to grow deliberately
Clear options, a well-founded pricing strategy and business cases built on real numbers. We help you choose, and justify that choice to your team, your bank or your board.
When strategy makes the difference
A new market
A new region, a new country or a new target group, and the question of how to enter it.
Price pressure
Costs rise, customers negotiate harder. What do you charge, and how do you explain it?
A major investment
A machine, an acquisition, a new team: what does it return, and under which conditions?
Too many initiatives at once
Ten projects and a limited team. Which three make the difference?
What we do for you
From the first options to a roadmap you can follow up. A go-to-market plan for SMEs outside the tech sector belongs here too.
Developing strategic options
At least three real options, worked out and set side by side, so you are not choosing between one plan and doing nothing.
Pricing strategy
Where you leave money on the table, how you keep discounts under control and how you structure your prices. More under pricing strategy.
Business case
What a decision costs and returns, with the assumptions visible and a look at what happens if things turn out worse.
Priorities and roadmap
What you do first, what later and what not at all, with the KPIs to track progress.
How we reach a decision
Example of an option matrix
Options side by side, on the same criteria
Option A · revise prices
chosen
Impact
Feasibility
Option B · new market
high risk
Impact
Feasibility
Option C · cut costs
limited effect
Impact
Feasibility
Option D · partnership
second choice
Impact
Feasibility
Illustrative example. Height = total score on the agreed criteria.
Pricing strategy: an underrated lever on your margin
Many SMEs set their prices once and barely adjust them afterwards. Costs rise, discounts creep in, and the margin shrinks without anyone deciding it should. A small price change often weighs more heavily on profit than a large cost saving, as the example calculation shows.
At equal volume, a 3% price increase gives 30% more profit in this example.
Where you leave money on the table
Customers who get more value than they pay for, services you provide for free, prices that have not been reviewed for years. We map where the room is.
Discounts under control
Discounts without rules grow by themselves. We help you decide who gets which discount, why, and who may grant it.
Price structure and packages
A clear structure for your offer, with packages or options for different customers, so you do not compete on price alone.
What you receive
- PDF
Decision memo
The recommendation in writing: the options, the criteria, the evidence and what we recommend.
- Excel
Business case model (Excel)
The financial model behind the choice, so you can adjust the assumptions yourself.
- PDF
Roadmap with KPIs
What happens when, and which figures show you whether it works.
- Presentation
Presentation for management or the board
A presentation that clearly explains the choice to those who have to approve it.
Related capabilities
Market & competitive insight
The facts about your market, customers and competitors behind your choice.
Explore the service
Business diagnosis
First find out why growth has stalled, then choose.
Explore the service
Technology & AI
Go-to-market strategy for tech companies.
See the industryFor executive teams of larger organisations: Wynmond Privé.
Frequently asked questions about strategy consulting
Why would an SME bring in an external strategy adviser?
Because an owner-manager stands in the middle of the business. An outside view sees what seems obvious internally, tests assumptions against facts and brings structure to a decision that would otherwise drag on. You keep the choice in your own hands: we make sure it is well-founded. That is how our approach works.
How long does a strategy engagement take?
Usually two to six weeks, depending on the question. A pricing strategy for one product line goes faster than a growth choice with a business case and a roadmap. The schedule is in the proposal after the introduction, with a decision point after each phase. See how we reach a decision.
Do you work with our accountant or board?
Yes, where that helps. We work with the figures from your accountant and can present the recommendation to your board. We do not replace your accountant: they remain responsible for the accounts and the tax side, while we help with the strategic choice.
How does it differ from Wynmond Privé?
A strategy engagement is a defined project with a fixed price and a written result, for SMEs that need to make a choice. Wynmond Privé is a separate, personal track for executive teams and boards of larger organisations, by invitation and in full confidence.
What does a strategy engagement cost?
Every engagement gets a fixed price in the written proposal after the introduction. The price depends on what you need: options, a pricing strategy, a business case, a roadmap or a combination. So you know in advance what you pay and what you get. Discuss your question in an introduction.
Make the choice that holds
Which decision is on the table? In a first conversation we work out what you need to make it well.